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[PLUS] M&M takes a big leap into software-defined vehicles with MAIA

The brand-new Ethernet-based E/E architecture that debuted in the BE 6 and XEV 9e will help Mahindra future-proof its offerings with seamless integration of features such as ADAS, real-time drowsiness detection and OTA updates.

By Ketan Thakkar & Hormazd Sorabjee

31 Dec 2024

5078 Views

[PLUS] M&M takes a big leap into software-defined vehicles with MAIA

In a significant stride towards next-generation automotive technology, Mahindra & Mahindra (M&M) is redefining its vehicle architecture with a brand-new electrical and electronic (E/E) architecture that debuted in the BE 6 and XEV 9e.

Dubbed ‘MAIA’, an acronym for Mahindra AI Architecture, it is the first Ethernet-based E/E architecture from an Indian OEM and the backbone for the automaker’s future generation of software-defined vehicles (SDV).

Using such an architecture allows Mahindra to unlock a plethora of tech features, which can only operate with ultra-high-speed data transfer rates made possible only with Ethernet. (See box).

This bold move ...

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